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Archive for the ‘Social Media’ Category

#YOHTAI – A Place For Hearthstone.. Where Everybody Knows Your Name

Posted by Yogizilla on April 17, 2014

Over at Geeky Antics we have been keeping busy reporting the latest #Hearthstone news.  We have info on how to get Hearthstone on the iPad or iPhone now.  We even have some sneak peeks for the upcoming Adventure Mode (Curse of Naxxramas), new cards, and shifts in the meta.  It’s an exciting time to be a geek – especially if you are on a budget!

Stan Faryna has started the #YOHTAI initiative as we prepare for some collaborative livestreams, special video series, and game nights.  Help us out by sharing your Battle Tag over at Geeky Antics and sharing via social media.  Tweet, Tumblr, Pinterest, Facebook, StumbleUpon, Reddit, Squidoo..  Whatever you use, get it out there – we can do it!

Our hope is that this will help us all find more worthy opponents where the competition is more balanced.  Matchmaking still leaves a bit to be desired on Hearthstone but we reckon the mobile apps and single-player content will change that a lot.  There’s also Arena Mode, which we highly recommend once you get a good grasp on the basics.

Show Stan some love.  Share this and leave comments with your BNet Battle Tag (in the format USERNAME#ID).  Feel free to leave your Twitter, Twitch, Skype, Raptr, and other pertinent social media stuff.

This is #1 of the series and we hope to see many more.  We can’t make it happen without you.  Let’s do this!

GAME ON!

Ye Olde #Hearthstone Tavern and Inn (16 April 2014) Issue No. 1.

via Ye Olde #Hearthstone Tavern and Inn (16 April 2014) Issue No. 1.

Posted in Duel Strategies, Free Games, Freemium Games, Game Mechanics & Design, Game Previews & Industry News, Game Updates & Announcements, Social Media, Strategic Gaming, Tips Tricks & Strategies | Tagged: , , , , , , , , , , , , | Leave a Comment »

A Look At The Gaming Industry, Gamer Motivation, And Social Media Marketing

Posted by Yogizilla on February 2, 2012

For those not interested in the business side of gaming, skip this..  But I will say this: we gamers RULE!

I’ve been working on some projects lately with heavy social media and game mechanics involved.  Thing is, the majority of online marketers, brands, and businessses still do not see the massive opportunity here.  I think these numbers speak for themselves:

”]ESRB Video Game Industry Facts & Figures

What’s interesting to me here is that the data hints that socializers are the biggest group of gamers.  I look at everyone as a player, though not all players are necessarily gamers (being a gamer, in the more traditional sense, is more of a lifestyle choice, a conscious commitment)..  Yet we all play games in our lives: reward programs, social influence scoring platforms, sweepstakes, blogging, etc.

Socializers are driven by the interaction and engagement between others.  There is endless opportunity here for thought leaders, inbound marketers, brands, and, well, everyone.  I think the major paradigm shift here is in value propositions.  We’ve always thought of value and ROI in terms of dollars and cents (or traffic and visibility, the mass marketing, noise-making ways of old), yet Nexon, Zynga, FourSquare, and countless others have shown us that a virtual economy can ultimately be profitable, while keeping your overhead costs down.

These market leaders have also shown us that players may not be driven by achievement, high-level competition, or even curiousity.  As human beings, we are driven to feel connected, if not validated and accepted, even if we may be tagged as socially-recluse.  There is power in feeling like you’re a part of something bigger than you, a community, and networking with like-minded individuals..  even more so when we can meet our goals together!  Social is beating the pants off traditional marketing, especially for small businesses and start-ups trying to stay lean.

Zynga was valued at over 7 BILLION, last I checked..  their games are free and very similar to the myriad of mobile and Facebook games out there.  I’d say that should create urgency for us all.

Have you considered implementing game mechanics and design into your online projects?  How about now?

Posted in Game Mechanics & Design, Game Previews & Industry News, Online Gaming, Online Marketing, Social Media | Tagged: , , , , , | 4 Comments »